What does this really mean?

This week I did something out of character for me. I bought a pair of designer jeans. I’ve always been true to my Levis and have never strayed - even during the years when Brook Shields was going on about nothing coming between her and Calvin Kleins.

My grandpa wore Levis, my dad wore Levis, and my brother still wears Levis. This is how deep my Levis roots are. When I lived in the Bay Area, I went to the Levis headquarters in San Francisco to visit their museum…and of course drop off a resume

I don’t know what possessed me, but I tried on a pair of Lucky jeans, and hey, they looked pretty darn good. I looked at the tag and they were $98. Hmmm… not so bad, I’d seen worse price tags. So I took the plunge and bought them.

When I got home and started to take off all the tags I noticed this. What the heck does this mean? Those silly marketing people, as if they think they could really fool me.

Translation: MOM JEANS.  Did they really have to mention that they are EASY FIT. MID RISE I can handle, but EASY FIT is in no way cool.

I already miss my Levis

Comments

[The Glamorous Life]

I too wear Lucky jeans. And love them.

Once I created a denium jean line called Suzelle. And I created a whole life for Ms. Suzelle. Our whole marketing campagain was about how Ms. Suzelle loved to travel and drink cocktails at any hour of the day. And we had silly tags like these too.

And then the Nordstrom buyer asked us to create a 'mommy friendly' jean. Now I was all of 26 at the time...so this 'mommy thing' was weird to me. But I put the designers on it. Higher waisted. Higher rise. More generous in the hips....and then I had to write a silly tag for it. So I wrote. "Ms. Suzelle fell in love. With her man. With her children and finally with herself". The jeans sold like hotcakes. We sold the company to ABS the next year.

So this all brings me back!

[Jenny at Brain Bunnies]

I just realized that one of my favorite pairs of shorts are called The Editor...hmmm...I think I may have been more than the fit that got me to buy.

[Suz @ aliVe in wonnderland]

I love Levi's, well, I used to love them. I have gone to the Levi store and tried on every pair they had, none of them fit right. I like Lucky jeans. "Sweet and Low" is kinda a flirty mommy cut. Good choice!